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How to actually get people to respond to your emails: the anti-tips.

How to actually get people to respond to your emails: the anti-tips.

One thing that really grinds my gears is marketers romanticizing outreach strategies. I see these conversations all the time: you absolutely must personalize every email and connect with every webmaster on a deeper level if you want to build the relationship necessary to get them to link to you; you can’t scale outreach; don’t use template …

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How to find a shitload of sites quickly with Google sheets (and Bing)

How to find a shitload of sites quickly with Google sheets (and Bing)

I keep seeing people talk about how you can’t automate any part of link building strategy, so I wanted to write a quick thing about why that is nonsense. I’ll start by saying that I understand the premise of such statements. You probably shouldn’t try to automate every aspect of link acquisition, at least not for any …

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In defense of (good) directory links

In defense of (good) directory links

Directory links tend to make it to the top of a lot of “expert” SEO’s lists of websites you should avoid when building links. And anyone who has built any amount of these links has probably gotten questioned about them from clients because they’ve read such nonsense and they’re panicked because they think they’re going …

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Things that aren’t (real) linkbuilding strategies

Things that aren’t (real) linkbuilding strategies

At the risk of coming off too abrasive, I have to say that nothing makes it more apparent that very few link builders are capable of actually building links than reading the link building strategies recommended by industry (ahem) experts in roundup or Link Building Strategies articles. In a list of fifty to a hundred SEO professionals …

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Reality check: you can be a white hat spammer.

Reality check: you can be a white hat spammer.

(it takes one to know one.) I’m not trying to advocate for black hat tactics, but here’s the thing about Black Hat SEOs: at least they don’t routinely hide behind the facade of “ethics” while still doing incredibly shady shit. Furthermore, just because you conduct your efforts within Google’s guidelines (actually, in one way or another, there’s …

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